Ah, the elevator pitch, yes?
I’m Sarah. I’ve been designing for as long as I can remember. I would consistently change my handwriting as a child to convey how I felt at that particular moment in time. Type speaks. The importance of typography is the main reason I was initially drawn to Graphic Design. The rest fell into place. Most don’t realize how impactful good typography can be and how it does get under your skin without even realizing it. Even people who aren’t designers are impacted by amazing design on the daily. Letters are innately beautiful and only a handful of Millennials with Adobe CC know how to properly Kern. Pardon. I’ll continue fighting the good fight, the rest is history.
8+ years experience [ In-house, agency + freelance ]
2 years management [ Intern designers ]
Bachelor of Applied Arts & Sciences [emphasis in Graphic Design + Typography]
Clients that have forever influenced me
Sundance Institute // Sundance Film Festival 2019
CBRE [ Commercial Real Estate ]
The Fiction Tribe [ Digital Ad Agency ]
Bella Vado Avocado Oil [ Culinary oil producer ]
adaptable Skills that have no expiration date
Adobe [ ID, AI, PS, XD, DW + LR]
Typography [ Experimental, editorial + layout ]
Environmental [ Way-finding, placemaking + large scale signage ]
Branding [ Logo Development, brand system + Website ]
Illustration [ hand rendered, digital + iconic systems]